From the beginning, the objective has always been to promote Belgian Whisky and thus create a broader support base for our own Belgian product.
Since 2019, all kinds of initiatives have been taken in this regard, starting with the publication of the book "The whisky makers of Belgium. Soon there was also a Facebook page and a website where we could inform candidates about Belgian whisky. There were also lectures, a newsletter, tastings and we were present at almost every fair in Flanders to let people taste it.
One of the consequences of letting people taste it was that people actually wanted to buy. Our webshop was born directly from this need, because at that time these whiskies were hardly for sale anywhere.
Let's be clear. We are the ambassador for all Belgian whisky producers and we take on this role with gusto.
We are a small country with a big heart for whisky, but unfortunately we are still not chauvinistic enough. The appetite for that variety of flavour in Belgian whisky is, partly due to all our initiatives, on the rise and we are quite happy about that.
Let's all become even more chauvinistic and opt for our own Belgian whisky!
